How Much Should Plumbers Spend on Google Ads? A Complete Cost Guide by OnCall Creative
Want a quick answer? Book a free 15-minute call with OnCall Creative to get your custom budget plan.
In this guide from OnCall Creative, you'll learn:
- Typical Google Ads costs for Sydney plumbers
- How to calculate the right budget for your business
- What ROI you should expect
- How to avoid wasting your ad spend
Average Google Ads Cost for Plumbers
Emergency Plumbing
- • Click cost: $15-35
- • Daily budget: $100-300
- • Monthly spend: $2,000-5,000
- • Cost per lead: $50-100
General Plumbing
- • Click cost: $8-20
- • Daily budget: $50-150
- • Monthly spend: $1,000-3,000
- • Cost per lead: $40-80
What Affects Your Google Ads Cost?
1. Service Area
Competition varies by location. Eastern Suburbs and North Shore typically have higher costs than Western Sydney.
2. Service Type
Emergency plumbing keywords cost more but convert better. Maintenance work has lower costs but longer sales cycles.
3. Time of Day
After-hours emergency calls have higher costs but also higher job values.
4. Competition
More competitors in your area means higher click costs. Quality Score helps reduce these costs.
Recent Success Story: Eastern Suburbs Plumber
"OnCall Creative helped us optimize our ad spend from $3,000/month to generate $20,450 in new jobs our first month."
— Mark Richards, Sydney Emergency Plumbing
42
New Leads
583%
ROI
Recommended Budget by Business Size
Solo Operator
- • Starting budget: $1,500-2,000/month
- • Focus: Local suburb targeting
- • Expected leads: 15-20/month
2-3 Van Operation
- • Optimal budget: $2,500-4,000/month
- • Focus: Multiple suburb targeting
- • Expected leads: 25-40/month
4+ Van Operation
- • Scale budget: $4,000-8,000/month
- • Focus: Regional targeting
- • Expected leads: 40-80/month
How to Maximize Your ROI
Follow these proven strategies to get the most from your Google Ads budget:
1. Smart Campaign Structure
- ✓ Separate emergency & maintenance campaigns
- ✓ Location-specific ad groups
- ✓ Mobile-first approach
2. Strategic Bidding
- ✓ Time-of-day bid adjustments
- ✓ Location bid modifiers
- ✓ Device-based bidding
3. Quality Score Optimization
- ✓ Relevant ad copy
- ✓ Fast-loading landing pages
- ✓ Clear call-to-actions
Common Questions
What's a good monthly budget to start with?
For most Sydney plumbers, we recommend starting with $2,000/month. This allows enough budget to target emergency jobs while building data for optimization.
How quickly will I see results?
Most plumbers start receiving leads within 24 hours of campaign launch. We focus on emergency plumbing calls first to generate immediate ROI.
What ROI should I expect?
Our clients typically see 300-500% ROI within 90 days. This means $2,000 in ad spend should generate $6,000-10,000 in revenue.
Want a Custom Budget Plan?
Book your free strategy call with OnCall Creative and get a detailed plan showing exactly how to maximize your Google Ads ROI.
Book a Free Strategy Call – Get $10K in 30 Days →15-minute call • No obligation • Clear action plan
Last Updated: 4 April 2025