How Google Ads Work for Plumbers A Complete Guide by OnCall Creative

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In this guide from OnCall Creative, you'll learn:

  • How Google Ads generate exclusive plumbing leads
  • Campaign setup and optimisation strategies
  • Real examples from successful plumbing ads
  • Tips to maximise your ROI

The Google Ads Advantage for Plumbers

When someone needs a plumber, they don't browse Facebook or check their email—they Google it. This immediate need makes Google Ads the most effective way to get high-quality plumbing leads in Australia.

Why It Works

  • ✓ Instant visibility when people need you
  • ✓ Target specific suburbs & regions
  • ✓ Only pay when people contact you
  • ✓ Measurable return on investment

Key Benefits

  • ✓ High-intent emergency calls
  • ✓ Exclusive, direct leads
  • ✓ Flexible budget control
  • ✓ Scale up or down instantly

How OnCall Creative Generates Plumbing Leads

  1. 1
    Customer Searches

    Someone types "emergency plumber near me" or "hot water repair Eastern Suburbs" into Google

  2. 2
    Your Ad Appears

    Your ad shows at the top of results, highlighting your services and availability

  3. 3
    Customer Calls

    They click your ad and call directly from their mobile

  4. 4
    Job Booked

    You book the job while competitors are still waiting for leads

Campaign Structure That Works

1. Emergency Campaigns

  • • Higher bids during peak emergency hours
  • • "Call now" focused ads
  • • Aggressive bidding on urgent terms

2. Maintenance Campaigns

  • • Service-specific ad groups
  • • Location-targeted keywords
  • • Competitive daytime bidding

3. Brand Protection

  • • Bid on your business name
  • • Counter competitor targeting
  • • Local area dominance

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Targeting That Gets Results

Location Targeting

We use radius targeting and suburb-level bid adjustments to focus your budget where it matters most.

Example: +20% bid adjustment for Eastern Suburbs emergency calls

Schedule Optimisation

Automated bid adjustments based on historical emergency call patterns.

Example: +40% bids after 10 PM for emergency jobs

Device Targeting

Mobile-first approach for emergency calls, balanced strategy for maintenance jobs.

Example: +30% mobile bids for "emergency plumber" terms

Keywords That Convert

Emergency Keywords

emergency plumber sydney, 24/7 plumber eastern suburbs, urgent pipe repair

Service Keywords

hot water system replacement, blocked drain plumber, gas fitting service

Location Keywords

plumber north sydney, eastern suburbs plumbing, inner west plumber

Our Keyword Strategy

  • ✓ Focus on high-intent search terms
  • ✓ Negative keywords to filter tyre-kickers
  • ✓ Regular search term analysis
  • ✓ Continuous performance optimisation

Ad Copy That Converts

Emergency Ad Example

🚰 24/7 Emergency Plumber Sydney

Licenced Plumbers Available Now

Fast Response • All Suburbs • Fixed Price

Maintenance Ad Example

Expert Plumber Eastern Suburbs

50+ Years Combined Experience

Same Day Service • Licenced & Insured

Landing Pages That Work

Your landing page is crucial for converting clicks into calls. Here's what works:

  • ✓ Clear mobile number above the fold
  • ✓ Mobile-optimised design
  • ✓ Service area map
  • ✓ Licence numbers & certifications
  • ✓ Customer testimonials
  • ✓ Emergency response times

Tracking & Optimisation

Call Tracking

Every call is recorded and analysed for:

  • • Lead quality scoring
  • • Keyword performance
  • • Conversion rates

Performance Optimisation

Continuous improvements based on:

  • • Cost per lead analysis
  • • Geographic performance
  • • Time of day results

Common Questions

How quickly will I get leads?

Most plumbers start receiving leads within 24 hours of campaign launch. OnCall Creative focuses on emergency calls first to generate immediate ROI.

What budget do I need?

Successful campaigns typically invest $2,000-5,000 per month. Learn more about Google Ads costs.

Do I need to sign a contract?

No. OnCall Creative works month-to-month because we believe in earning your business through results. See our guarantee.

Ready to Get More Leads?

Book your free strategy call with OnCall Creative and get a custom Google Ads plan for your business.

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No obligation. No pushy sales. Just a clear plan you can use.

Last Updated: 4 April 2025