How OnCall Creative Generated $20K+ in Jobs For a Sydney Plumber In Just 30 Days

Quick Results Summary

$20,450

Revenue Generated

42

New Leads

$68

Cost Per Lead

616%

ROI

The Challenge

Eastern Suburbs Plumbing* came to OnCall Creative with a common problem: they were spending $2,000/month on Google Ads but only getting 8-10 leads. Most of these were price shoppers and tyre-kickers, not the emergency and maintenance jobs they wanted.

*Name changed for privacy

Their Specific Challenges:

  • High cost per lead ($250+)
  • Low-quality enquiries
  • Wasted spend on wrong keywords
  • Competitors stealing emergency jobs

Our Strategy

The OnCall Creative team implemented our proven 3-step system to transform their Google Ads performance:

1. Campaign Restructure

  • • Split emergency and maintenance campaigns
  • • Created suburb-specific ad groups
  • • Implemented mobile-first bidding

2. Advanced Targeting

  • • Time-of-day bid adjustments
  • • Suburb-level targeting
  • • Emergency keyword focus

3. Conversion Optimisation

  • • Call-only ads for emergencies
  • • Mobile landing page optimisation
  • • Call tracking implementation

The Results

30-Day Results:

  • • 42 qualified leads (5.25x increase)
  • • $68 cost per lead (73% reduction)
  • • 21 booked jobs
  • • $20,450 in revenue
  • • 616% return on ad spend

Key Improvements:

  • • Emergency calls within 24 hours
  • • Higher average job value
  • • Better quality leads
  • • Increased market share

Client Testimonial

"We were wasting money on Google Ads before working with OnCall Creative. Now we're getting quality emergency calls daily and our revenue has more than doubled. Their system works."

— John S., Owner

Eastern Suburbs Plumbing

How We Did It

1. Emergency Focus

We prioritised emergency keywords and optimised bids for after-hours calls, capturing high-value jobs our competitors missed.

2. Location Targeting

By focusing on specific Eastern Suburbs areas and adjusting bids based on historical performance, we maximised visibility where it mattered most.

3. Quality Score Optimisation

Improving Quality Scores through better ad relevance and landing page optimisation reduced our cost per click by 45%.

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Last Updated: 4 April 2025